Adidas has finally revealed its avatar-focused NFT collection, “ALTS from Adidas” with 20,066 unique digital avatars.
The collection comes almost three years after the company’s first NFT debut “Into the Metaverse” and represents a new phase in Adidas’ exploration of blockchain technology and Web3 engagement.
While the release caused quite a stir, community reaction was divided, with some drawing comparisons The Clone X Collection by RTFKT and others debate the artistic merits of the project.
Source: ALTS from AdidasWhat is ALTS by Adidas?
“ALTS by Adidas” is a digital avatar collection designed to provide owners with virtual representations that match their interests and identities.
The avatars are categorized into eight themes or “ALT(er) Egos,” covering areas such as sports, music, fashion and gaming. With over 250 unique features and 80 digital wearables, the collection combines Adidas’ design heritage with customizable features for the web3 space.
NFT Owners can access their avatars through platforms like Magical Eden, Here you can update metadata to show the full designs. The collection aims to combine Adidas branding with the flexibility of digital identity while reflecting lessons learned since the first NFT launch in 2021.
Source: ALTS from AdidasHow did the community react to the revelation?
The launch of “ALTS by Adidas” was a success mixed reactions from the NFT community. Supporters have praised the collection’s technical details and highlighted the avatars’ high level of definition and artistic sophistication.
However, others have pointed out similarities between “ALTS by Adidas” and RTFKT’s Clone X avatars, Some point out that the designs lack originality. Concerns have also been raised about the use of AI in the creative process and whether Adidas is fully committed to supporting the project long-term.
Skepticism about the brand’s intentions has been fueled by recent developments such as Nike’s decision scale back operations in its RTFKT division, which raises broader concerns about the longevity of company-backed NFT projects.
What’s next in Addidas?
Adidas’ entry into the Web3 space began in 2021 with the “Into the Metaverse” project, which combined digital assets with exclusive merchandise and community-driven events. Since then, the company has experimented with token-gated experiences, collaborations with other brands, and supporting emerging artists.
With ALTS by Adidas, the company takes a more focused approach, emphasizing quality and community feedback in response to changing market conditions.
In the future, Adidas plans to expand the utility of the avatars and explore possible integration with blockchain-based gaming platforms and virtual environments by 2025.
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